THE IMPORTANCE OF PICTURES AND VIDEO

Real estate video tours and professional pictures are essential to selling your house. It’s the videos and pictures of the property that drive online traffic to inquire further. It’s laptop-3157391_1920fact that the more pictures you have of your home online, the more online views and engagement you will get. Consumers want to see the inside of a property before doing any further inquiries into it. The largest mistake sellers who are selling their home by owner make is that they have a horrible presentation of their property. The pictures are often very poor and video typically isn’t an option.

Time is Money

People are more time-conscious than ever right now. They do not want to take the time out of their day to go look at a house they have no idea will interest them or not. In today’s market, potential buyers view homes online first. If the house looks like it might be a match, then they may take the next step of scheduling an appointment to view the property.

The Right Way To Use Pictures

Pictures help show the potential buyer the home’s selling features. Buyers want to know whether or not the kitchen or bathrooms are updated. They want to see how big the backyard maybe or the view out the rear window. Your pictures should show off the main selling features of a home. For example, if you have a large super updated kitchen, you should take multiple shots of that kitchen from different angles. There is no such thing as too many pictures when it comes to real estate marketing.

Think about the last time you looked at a house online. Did you want to see the kitchen from the living room and couldn’t? Did you want to see if the kitchen had an eat-in area for the kids? The quality of the pictures is also important. You want to make the image pop! On the next page you will see 3 separate kitchen pictures. How do you feel they portray the kitchen? Do the different angles give you an idea of the overall size of the kitchen?

Use A Professional

man-3337204_1920.jpgYour pictures should be of professional quality. It’s ok to use a Smartphone as long as the photographer knows what they are doing. The quality of pictures that come out on Smartphones is amazing. It’s the person taking the pictures that needs the skills. A skilled photographer will use a wide-angle camera lens to take quality pictures. You get one chance to make a good first impression! A poorly photographed property will give you poor results. If your pictures look bad online, expect a dismal number of showings.

Real Estate Video Tours

We suggest using both pictures and a professionally done video of the property. Pictures lack the ability to “walk through” the property. They work great for showing the selling features of a property, but they do not allow someone to visualize the overall flow.

Video allows another dimension in marketing your property. Potential buyers can walk through a property online to get a feel of it without being there. Video allows you to show off the entire property and leave a lasting impression! YouTube, which is owned by Google, is the world’s second largest search engine.

Do you think you might want to post you listing there?

It’s not difficult to rank on page one of Google videos for your property if you know how to properly optimize your video uploads. We also see a direct correlation in engagement in properties that have a professional video done vs. properties without any video. Engagement is when people on social media like or comment on your video. The more engagement you receive, the more exposure you get. Think about the lasting impression that is made on a property with a video. The mental image of your property stays with the consumer longer.

Scroll through some of the listings on the home page there and see the examples of different property videos. Did the video leave a better impression on you? Are you able to get a full walk through of the property? Did it pop and make it stand out? Once you have pictures and videos created for a property, you can set up an website. You can use the website to post your property on social media sites such as Facebook, YouTube, and Pinterest, for further exposure. This is the fun part!

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